„Integrated Art Holding“ stock company as a total work of art.

inart-doku
The „Integrated ART Holding AG“, registered in the seaside spa Kühlungsborn on the shore of the Baltic Sea in 1997, was the first stock company as a ‚Gesamtkunstwerk‘ (total work of art) ever. Joy, cofounding member alongside with R.S.Tomek and at times director of the board, designed the shares with values between 100,- and 1000,- DM. Shareholder meetings were organised as very unique inclusive performances, all regulatory publications and activities were stage-managed as artistic artworks or happenings.

Integrated Art share by Joy Integrated Art share by JoyIntegrated Art share by Joy Integrated Art share by Joy Integrated Art share by JoyIntegrated Art share by Joy

 

The idea of merging the art and financial market was to enable synergies of both paradigms and thus to create an art-stock-company with multiple surplus for investors as well as for the supported entrepreneurships.
InArt catalogue
„spirits of joy“, exhibition at Kunsthalle Kühlungsborn, 14.7.-22.8.1999; catalogue

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