The „Integrated ART Holding AG“, registered in the seaside spa Kühlungsborn on the shore of the Baltic Sea in 1997, was the first stock company as a ‚Gesamtkunstwerk‘ (total work of art) ever. Joy, cofounding member alongside with R.S.Tomek and at times director of the board, designed the shares with values between 100,- and 1000,- DM. Shareholder meetings were organised as very unique inclusive performances, all regulatory publications and activities were stage-managed as artistic artworks or happenings.
The idea of merging the art and financial market was to enable synergies of both paradigms and thus to create an art-stock-company with multiple surplus for investors as well as for the supported entrepreneurships.
„spirits of joy“, exhibition at Kunsthalle Kühlungsborn, 14.7.-22.8.1999; catalogue