StadtBall – the downtown football experience

Two years before the football world championship 2006 in Germany, Joy cooperated with the FIFA and the town of Hanover to realize an open soccer game in public space, downtown.

400 sponsored yellow softballs were played and dribbled in the pedestrian zone, following a sportive parcours from 10 regional football clubs.


The interactive happening fascinated not only the lord-mayor and the media but also thousands of participants, who transformed the city into a huge playground.